Working with an organisation so integral to the local economy can bring with it a lot of pressure – but we love a challenge here at Karolo! Working to strict brand guidelines, we collaborated with Effective Communication to design a bilingual website and business plan with the goal of educating readers about the programme and promoting the investment opportunities offered within.
Cardiff Capital Region City Deal
The Cardiff Capital Region (CCR) City Deal is a programme agreed between the UK Government, the Welsh Government and the ten local authorities to bring about significant economic growth in South East Wales.
What did they need?
The website
With the main purpose of the site being to inform readers, the facts had to be front and centre of the design – anything too flashy would just be off-putting. So, we made use of short, punchy statements and simple, yet strong, typography to make sure Cardiff Capital Region’s message really hit home.
The bilingual aspect of this site was key, so we wanted to ensure that the site was equally user-friendly for both English and Welsh speakers. Welsh-speaking users can easily navigate the site in their native language with just one click. As they browse the site, the language will remain in Welsh unless they choose to switch over to English. Say goodbye to searching for that ‘translate’ button on every page!
A family of brochures
Implementing an easy to follow grid structure throughout the business plan meant we were able to create a consistent and coherent family of brochures. With so much information including detailed processes and statistics, we were concerned that text could overwhelm the reader. Not on our watch! We created tailor-made icons and eye-catching infographics in the brand’s colours to display the most important details in the clearest and most striking way possible.
Stationery and Signage
- Letterheads
- Business cards
- Enamel pin badges
- Entrance signs
- Wall graphics
- And so much more!
