The Cardiff Capital Region City Deal is a programme agreed in 2016 between the UK Government, the Welsh Government and the ten local authorities in South East Wales to bring about significant economic growth in the region through investment, upskilling, and improved physical and digital connectivity.
Working in collaboration with Effective Communication, we were incredibly excited to be given the opportunity to design the Cardiff Capital Region business plan and website.
Working to comprehensive brand guidelines, we planned, designed and built a bilingual website to help educate readers as to the purpose and investment opportunities offered within the Cardiff Capital Region.
With the desire to create a website that was clean, simple but visually engaging, we incorporated high-quality photography of the region, punchy informative statements, and backed it all up with clear calls to action. For Welsh speakers, the language can be changed with a simple click, translating the content without sending the user back to the homepage.
The administrative team now have full control over the content on their website, with a user friendly admin area. Upcoming events and announcements can be easily added and promoted throughout the website to keep readers updated in both English and Welsh.
Similar to the website, it was important for us to structure the content in an easy to follow, captivating design.
We used a variety of different layouts on a consistent grid to keep the information engaging, supported by custom icons, bold quotes and bright high-quality photos. Two versions of this brochure were created – one in English and one in Welsh.