When City Hospice got in touch, we checked out their existing website and found that it was lacking personality and difficult to navigate – entirely the opposite effect the site should have considering the difficult situations many users will be in. So, we set to work on making the website much more intuitive and welcoming, and we thoroughly enjoyed being able to do our little bit for this wonderful local charity.
City Hospice
Based in Cardiff since 1984, City Hospice offers much needed care and support for patients and their families across the city.
Getting started
Our Solution
We wanted to use the website to tell City Hospice’s story which is why you will now find real world case studies and photography featured across the site. Pairing these photographs with the brand’s vibrant colour palette keeps the website consistent and engaging. An intuitive admin area makes it easy for City Hospice to keep their content up to date, ideal for promoting charity’s frequent awareness and fundraising campaigns. As you’d expect, City Hospice relies on donations, so we made sure to include strong calls-to-action throughout the site, encouraging users to donate, fundraise or volunteer.
Following the website launch, the website statistics show a significant improvement…
76%
increase in page views
32%
increase in time spent on the site
85%
drop in bounce rate
Donate a Day Campaign
Alongside the new website we also created graphics to represent the ‘Donate a Day’ campaign. This included the design of various printed material, such as pop up banners and leaflets for use at City Hospice events.
- Approachable and exciting design
- Minute markers to symbolize the nurses’ time the donations pay for
- Circle element used in all literature creating a coherent brand for the campaign
- Brand colours used throughout clearly linking campaign to City Hospice
