EcoFlor are one of the UK’s leading resin floor and polished concrete specialists. Offering a diverse range of industrial flooring solutions, EcoFlor needed a website to not only promote their flooring but also to help educate prospective clients as to the applications and options available to them.
With over 50 flooring solutions, each with their own benefits and applications, it was vital for the website to facilitate easy connectivity between content. To this end we extensively customised the admin area, allowing administrators to populate products, select their applications, benefits and upload specifications with ease. This process automates the population of many areas of the website, giving users useful information whilst heavily reducing the administrative burden of updating content across a large website.
Although flooring may not be the most exciting subject for many, we encouraged the client to use large, good quality images across the website. This makes for a great first impression and helps to give real world context to the flooring solutions – there’s no better way of selling a product than seeing it in action!