Heath Vets is one of Cardiff’s leading veterinary practices. Established in 1926 and boasting four surgeries across Cardiff, the specialist team are dedicated to providing the very best in pet care.
Heath Vets is managed by the highly ambitious Gavin Hill-John. After listening carefully to Gavin’s vision for the company, we were delighted to be chosen to redesign their website.
We began the process of designing the website by focusing on various usage scenarios; who will be using the website, what’s the purpose of their visit and what information will help entice them to contact Heath Vets? For instance, lets say Sarah has just bought a cute little puppy – the information she’s looking for will change dramatically if her puppy gets seriously ill as opposed to if she’s just looking around to find the best vets in her area. Focusing on what the website is used for helps to define the structure and ensures we make it as quick and easy for people to find what they need.
Whilst the service offering and customer care are incredibly important, the proximity of the surgery to a pet owners house is also a major factor to how someone chooses a vet. For this reason we have promoted each individual surgery throughout the website. The address and contact details are featured prominently, with each surgery page showing opening times, team information and clear prompts to book an appointment.