LexAble is a Cardiff based software development company developing assistive software for people with dyslexia and literacy issues. Having received numerous awards and consistent growth since it’s launch in 2007, Lexable decided to enlist Karolo’s help in promoting their Global AutoCorrect software to an increasingly diverse client base.
After analysing the target market for this product it became clear that imagery would form the core of this website, as opposed to textual content. We designed a range of icons and illustrations, targeted at communicating the software’s key functionality in an easily digestible format. By combining video and illustration on the homepage, we were able to quickly convey what the software does and how it benefits the user.