Park House is an award-winning restaurant and wine bar based in the prestigious William Burges-designed mansion house of the same name in the heart of Cardiff. Passionately run by Adam and Claire Pledger, the existing Park House brand felt dated and struggled to communicate the quality of their menu, service and location.
After a briefing and tour of Park House, we knew we wanted to capture both the rich history of the building and the experience of dining there. Taking design cues from the architecture, we designed a brand that captured the essence of Park House.
Park House is split into four main areas – a restaurant, a wine bar, a lounge and a private dining room. We ran with the idea that each of these areas would be represented by a sub-brand based on the main logo. For the colour palette, we took inspiration from the interiors of these four areas and carefully refined them so they worked harmoniously together.
Applied to both interior and exterior signage, banners, menus and adverts, Park House now has a sophisticated brand to represent their exquisite food menu. To ensure the brand remains consistent into the future we produced a detailed set of brand guidelines and a full set of brand assets.