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Salon Privé Concours d'Elégance

An impressive website design for one of the UK's longest-running and most established automotive events

How we helped

  • Website Design and Development
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Salon Privé Concours d'Elégance Website Design

Client Introduction

Set in the beautiful grounds of Blenheim Palace, Salon Privé gathers some of the most exquisite classic cars and supercars during its internationally renowned event.

Salon Privé Concours d'Elégance
Salon Privé Concours d'Elégance
Salon Privé Concours d'Elégance

A little about the project

Prestigious. Exclusive. Luxurious. When you encounter a brand that truly embodies such traits, you would expect their website to wow at every turn. Unfortunately, Salon Privé’s old website did not live up to the brand’s stellar reputation and was difficult and frustrating to navigate. So, we at Karolo stepped in to give their site a chance to make an impression as grand as the event itself.

Event day website design mockup for Salon Prive
Plan your day website design mockup for salon prive

Our solution

With the wow factor being our number one goal, showcasing the gorgeous photography from the events was the obvious choice. Full screen images and videos peppered lovingly from start to finish flaunt the extravagance of Salon Privé.

With a site full of flashy photos of fancy cars (parked outside a palace, no less), simplicity was the name of the navigation game. A straightforward menu takes the user on a journey through each day of the event, allowing them to ‘discover more’ whenever a particular element catches their eye, while strong calls-to-action throughout encourage them to go all out and buy tickets quickly and easily.

Salon Privé Concours d'Elégance Mobile Layouts

What they said

"Our old website was clunky, difficult to navigate and read. With fresh page designs and a more intuitive navigation, this has greatly improved... Aftercare service has been excellent, easy to work with and there is always someone on the end of a phone if required."

Robin Henderson, Digital Marketing Manager at Salon Privé