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The Welsh Cheese Company

Founded by Tom Pinder in 2017, The Welsh Cheese Company showcases and celebrates Wales’ finest artisan cheesemakers.

How we helped

  • Brand Guidelines
  • Ecommerce Website
  • Logo Design
  • Printed Literature
The Welsh Cheese Company Logo Design

What did they need?

We were delighted when Tom got in touch with us to ask for our support in building his online business. We’re all cheese-lovers here! He wanted to make it super easy for people to buy his products while showcasing the friendly faces of his Welsh suppliers. As the name suggests, The Welsh Cheese Company is THE place to go for the nation’s favourite dairy product, so they needed a logo and branding that reflected this.

The Welsh Cheese Company Ecommerce Website Redesign

Our Solution

We wanted to showcase the products and put them front and centre on the website, so we used minimal text with beautiful photography. The logo had to be approachable but also reflect the decadence of the experience promoted by the Welsh Cheese Company, and what’s more decadent than gold? The way the logo itself creates an overlap between the navigation and imagery is reminiscent of the stickers used in the packaging of the cheeses – it’s like the website has been beautifully wrapped just for you!

Interactive producers map

As the name suggests, the location of the company’s suppliers is absolutely integral to the business – enter the interactive map! With just a couple of clicks, potential customers can find out about the people behind the beautiful products making them part of a wider Welsh cheese community. Spoiler alert: “family-run” is a common theme here.

Welsh Cheese Ecommerce Website

Ecommerce functionality

As a new business, we wanted Tom and his team to be able to manage their online shop as independently as possible. Using Woocommerce, they can easily update and add products to the website, managing all orders, sales and product pricing. This was especially handy during December 2019 when their sales rocketed!

The Welsh Cheese Company Stationery
The Welsh Cheese Company Roller Banner Design
The Welsh Cheese Company Leaflet Design

Printed Literature

Alongside the logo and website, we also created various printed materials for the Welsh Cheese Company to keep their brand consistent across web and print.

  • Roller banners
  • Table banners
  • Flyers
  • Business cards
  • Compliment slips

Don't just take our word for it

I honestly could not be happier with both the website and the branding that Karolo developed for us. Our business has got off to a flying start and it is primarily down to the quality of the work done by Mark and his team. Customers regularly praise the look and functionality of the website, and it has allowed us to reach a wide customer base.

Tom Pinder, Managing Director, The Welsh Cheese Company