Who doesn’t love cheese! It’s just so damn moreish… so many to choose from, each with their own unique taste and texture. I won’t deny being ever so slightly over-excited when the opportunity arose to create a brand for ‘The Welsh Cheese Company’ – a startup business looking to support the Welsh economy by championing local Welsh cheese producers. Having sourced the highest quality produce from across Wales, Tom Pinder came up with the idea to sell the cheese under an umbrella brand, both online and at selected events.
With an open brief and a tight deadline we worked closely with Tom to move smoothly through the branding process. By experimenting with various ideas and directions, we were able to help define the vision Tom had for his company. 3 concept designs were created, each presented within various different contexts to help Tom understand how his brand could look. After consultation with a small focus group, the logo you see above was chosen. We subsequently refined the brand, produced detailed brand guidelines and then rolled it out across a full range of marketing material, from exhibition graphics, leaflets and the all important website…
The Welsh Cheese Company don’t have a retail outlet, choosing at this early stage to sell their products online. For this reason the website design and user experience had to be flawless. Buyers can browse over 50 cheeses, hampers and gift boxes, all contained within a clean and uncluttered website design. We let the cheese do the talking!
The purchase process is short and uncomplicated, with an integrated payment gateway keeping users onsite.
In order to boost recurring revenue, the website was also designed to sell cheese subscriptions. This encourages users to sign-up once to receive monthly cheese package, a great product for the buyer and guaranteed monthly income for Welsh Cheese. Orders are automatically generated each month, with the buyer having full control over their subscription from their account area.
"As an e-commerce start-up I was conscious that the quality of our website and branding would be the difference between the success and failure of the business. I talked to a wide variety of agencies, both web design and branding specialists, before eventually meeting the Karolo team and deciding to work with them on both of these key elements."View full testimonial