A bit about the project
Cardiff University and Alzheimer’s Research UK teamed up to help primary school children understand the benefits of looking after your heart and brain. After being approached to help bring this campaign to life, we couldn’t wait to get started. From the initial character design, through to designing and printing the various campaign materials, this project was a joy to work on.
Custom Illustrations help communicate an important message
Simply stating the facts isn’t enough, we had to make the visuals engaging to grab attention and keep the kids interested. The unique, custom characters are fun, energetic, and engaging for a young audience; all while making the overall brand more memorable.
Purposeful design
Another aim of Cardiff University and Alzheimer’s Research UK in the design of this project was to make the information as accessible as possible. We facilitated this by designing key resources like the ‘Diversity Wins Bingo!’ game in a format that can be easily printed on a standard office printer by school staff. Resources like ‘Diversity Wins Bingo!’ are great for keeping kids engaged and helping them learn through play – Ideal for increasing accessibility!
The goal of increasing accessibility was also fulfilled through the production of Welsh language resources. Here at Karolo, we have produced bilingual resources for many of our projects and were happy to utilise our experience in this project.
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