BLOOM Gin Microsites
BLOOM Gin regularly runs campaigns and competitions to engage their audience, and we build on-brand microsites to promote them.
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A bit about the project
When weddings all over the world were postponed as the pandemic hit in 2020, BLOOM jumped in to soften the blow for a lucky few. Offering the chance to win free wedding favours or an all-inclusive hen-do (a seriously epic prize), they needed our help creating microsites that would promote the campaign and encourage entries.
When designing each microsite, we blend the styles from their main site with any additional branding for the campaign itself – logos, colours, imagery, etc. We put strong calls-to-action front and centre to encourage conversions, be they form entries, social shares or product purchases.
From the “Passion Projects” campaign with a huge £20k prize fund for businesses, to the racy “Self-Love Club” promotion for Galentine’s Day, BLOOM Gin trusts us to build the online presence for all their activities.