Creating a website that communicates the quality and variety of the leading Welsh fabricator's services.
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A bit about the project
Dudley’s Aluminium is a Welsh aluminium fabricator and installer of curtain walling, windows, doors and facades. With an impressive portfolio of prestigious projects completed since the early 90s, they needed a new website that better conveyed the quality of their services and inspired trust in their audience.
We collaborated with our good pals at Effective Communication to build a new online profile for Dudley’s services. They’ve done some seriously impressive work over the years, so we set up a dedicated project hub where image carousels and key fact blocks effortlessly demonstrate the quality of their work. We created a section in the footer to shine a light on their many accreditations and qualifications, and peppered client logo carousels throughout the site to build credibility.
We used lots of movement to reflect the dynamic nature of Dudley’s work. On every page, parallax scrolling adds depth to the content and encourages users to read more, slashing bounce rates. What’s more, we pushed the boat out on the homepage hero with pulsing links highlighting their key sectors which, when clicked, whisk users off to a filtered list of past projects in that category.