Green Willow Funerals is at the heart of many local communities, with locations in Birchgrove, Heath, Dinas Powys and Newport. Established in 1997, the team has supported families in their time of need for over 25 years. Owned by the 1910 Trust, the company’s profits are given back to the community – helping countless people both in life and death.
Green Willow approached us to modernise their identity, breathing new life into a brand that had naturally become a little dated over time.
Armed with a sketchbook, pencil and a little creative magic, we set to work. The new brand and colour palette reflects the calming, professional nature of their expertise and tone of voice. We designed a geometric logomark to pay homage to the willow leaves from the original, creating a recognisable shape that can be woven seamlessly into their signage, printed material and social media.
A Guiding Light
Onto the website design! Due to the nature of their business, we knew it needed to be concise, approachable, and simple to navigate. We made use of clear prompts throughout the website to allow users to quickly access information and to get in touch anytime they needed advice during a difficult time.
Throughout the site, we designed in a ‘photobook’ collage of imagery to give a welcoming feel and visually communicate a celebration of life angle.
We’re proud to have been a part of this rebrand for such a wonderful local business. Green Willow are a key part of the local community and hopefully this rebrand will see them continue to grow and give back to those in need.
We used Karolo for our rebrand and new website, from start to finish, they have been fantastic to work with, providing excellent communication throughout. Karolo took the time to discuss and understand our values as a business, giving attention to detail in all aspects of their work including design, structure, layout, and UX to provide a finished product of the highest standards which we are extremely proud of, thank you Karolo.
Like what you see? Get in touch to find out how we can help grow your business.
