Greenall’s Gin
Eye-catching web design to dramatically boost traffic, conversions and sales for the award-winning British gin.
Take a look
A bit about the project
Handcrafted by England’s oldest distillery for over 250 years, Greenall’s Gin has a rich history they were eager to get out into the world. With a variety of tasty flavours, there’s something special for every gin drinker and Greenall’s needed a fresh website to flaunt their range with confidence.
Our Solution
Authenticity is key to the Greenall’s ethos, so we aimed to immerse visitors into the gin journey from the word go. A full-screen video banner on the homepage launches users straight into the distillery, giving them a good look at what goes on behind the scenes. On the Discover pages, a visual timeline continues the user journey back through time, highlighting key moments in Greenall’s history.
User engagement is a key aspect of the new site, so we pulled out all the stops to make it dynamic as hell. Hover states on the calls-to-action, products and cocktails encourage interaction while product-specific videos highlight what makes each flavour stand out.
