Eye-catching web design to dramatically boost traffic, conversions and sales for the award-winning British gin.
Take a look
A bit about the project
Handcrafted by England’s oldest distillery for over 250 years, Greenall’s Gin has a rich history they were eager to get out into the world. With a variety of tasty flavours, there’s something special for every gin drinker and Greenall’s needed a fresh website to flaunt their range with confidence.
Authenticity is key to the Greenall’s ethos, so we aimed to immerse visitors into the gin journey from the word go. A full-screen video banner on the homepage launches users straight into the distillery, giving them a good look at what goes on behind the scenes. On the Discover pages, a visual timeline continues the user journey back through time, highlighting key moments in Greenall’s history.
User engagement is a key aspect of the new site, so we pulled out all the stops to make it dynamic as hell. Hover states on the calls-to-action, products and cocktails encourage interaction while product-specific videos highlight what makes each flavour stand out.