About the Project
HEOR are experts in health economic modelling, statistical analysis & value communication. Having grown organically since its launch in 2011, HEOR now employs a team of over 30 people across two locations in Cardiff and Sutton Coldfield.
We were approached by HEOR to redevelop their brand. In a industry filled with stereotypes, HEOR wanted an identity that reflected their flexible approach and dedication to excellence. After completing our research and generating a range of ideas, we developed a logo that subtly links to one of the key skills within the company. HEOR are required to take large volumes of disparate information and refine it down into one cohesive, understandable solution… 3 circles into 1.
A vibrant colour palette was chosen to give energy to the logo design, whilst the dark blue background beautifully offsets the colourful icon. The circle idea was then filtered throughout the brand, from an interactive pattern on the website through to its inclusion in stationery, leaflets and exhibition graphics.