Creating a journey as impressive as the Ancient Spice Route for Opihr Gin.
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About the Project
With flavours inspired by the Ancient Spice Route, Opihr gins stand out from the crowd by delivering cocktails with a kick.
When the team at Opihr invited us to join their journey, we couldn’t wait to jump on board – we especially enjoyed the product research phase! As the brand’s identity embodies the adventurous spirit of explorers of the past, the site’s user journey was integral to the design and development.
Our custom designed interactive map on the homepage takes users off the beaten track to explore the exotic botanicals collected along the ancient spice route. Once their interests have been peaked by the exciting visuals, geolocated online retailers on individual product pages encourage visitors to take a step towards holding a bottle of their own.
To reel in those curious folks who are yet to be convinced to ‘buy now’, we designed a simple yet eye-catching popup inviting them to subscribe to Opihr news and offers. And, of course, this looks beautiful across all devices!
Anyone for a G&T?