Salon Privé Concours d’Elégance
An impressive website design for one of the UK's longest-running and most established automotive events.
Take a look
About the Project
Set in the beautiful grounds of Blenheim Palace, Salon Privé gathers some of the most exquisite classic cars and supercars during its internationally renowned event.
Prestigious. Exclusive. Luxurious. When you encounter a brand that truly embodies such traits, you would expect their website to wow at every turn. Unfortunately, Salon Privé’s old website did not live up to the brand’s stellar reputation and was difficult and frustrating to navigate. So, we at Karolo stepped in to give their site a chance to make an impression as grand as the event itself.
With the wow factor being our number one goal, showcasing the gorgeous photography from the events was the obvious choice. Full screen images and videos peppered lovingly from start to finish flaunt the extravagance of Salon Privé.
With a site full of flashy photos of fancy cars (parked outside a palace, no less), simplicity was the name of the navigation game. A engaging menu takes the user on a journey through each day of the event, allowing them to ‘discover more’ whenever a particular element catches their eye, while strong calls-to-action throughout encourage them to go all out and buy tickets quickly and easily.
