Sculpting a striking website that shines a light on the success of the UK’s only provider of action seating mechanisms.
Take a look
About the Project
When we visited Seminar onsite for the initial project discussions, we were blown away. Their ultramodern manufacturing facility was seriously impressive, and we knew we wanted to make that a focal point of the website. We asked for some high-quality imagery, and they pulled out all the stops! Their cinematic aerial video welcomes visitors to the homepage, while photos of hardworking staff and cutting-edge machinery peppered across all pages act as visual proof of the company’s manufacturing prowess.
With over forty models and more than 150 variations, Seminar boast the most comprehensive range of Lift & Recline systems in Europe. As such, getting their digital catalogue right was absolutely key. They’d received lots of positive feedback on their existing product categorisation and layout, so we knew we didn’t want to take a completely new approach in the redesign. Instead, we took inspiration from the old system, implementing improvements along the way to make it easier for clients to find what they want, and for the Seminar team to keep their product listings up to date.