We were delighted when Tom got in touch with us to ask for our support in building his online business. We’re all cheese-lovers here! He wanted to make it super easy for people to buy his products while showcasing the friendly faces of his Welsh suppliers. As the name suggests, The Welsh Cheese Company is THE place to go for the nation’s favourite dairy product, so they needed a logo and branding that reflected this.
We wanted to showcase the products and put them front and centre on the website, so we used minimal text with beautiful photography. The logo had to be approachable but also reflect the decadence of the experience promoted by the Welsh Cheese Company, and what’s more decadent than gold? The way the logo itself creates an overlap between the navigation and imagery is reminiscent of the stickers used in the packaging of the cheeses – it’s like the website has been beautifully wrapped just for you!
As an e-commerce start-up I was conscious that the quality of our website and branding would be the difference between the success and failure of the business. I talked to a wide variety of agencies, both web design and branding specialists, before eventually meeting the Karolo team and deciding to work with them on both of these key elements.
I honestly could not be happier with both the website and the branding that Karolo developed for us. Our business has got off to a flying start and it is primarily down to the quality of the work done by Mark and his team. Customers regularly praise the look and functionality of the website, and it has allowed us to reach a wide customer base after just a few weeks of trading.
Mark and his team have been great to work with, always on hand and responsive. The design of the website has felt like a very collaborative process, with the Karolo team keen and able to turn our ideas into reality, but also happy to introduce their own thoughts and suggestions too. They met tight deadlines and were able to incorporate various unusual elements into the site (a subscription service and interactive map among others) that work seamlessly and look fantastic. I’m very much looking forward to continuing to work with Karolo over the coming months and years.
Interactive producers map
As the name suggests, the location of the company’s suppliers is absolutely integral to the business – enter the interactive map! With just a couple of clicks, potential customers can find out about the people behind the beautiful products making them part of a wider Welsh cheese community. Spoiler alert: “family-run” is a common theme here.
E-commerce functionality
As a new business, we wanted Tom and his team to be able to manage their online shop as independently as possible. Using Woocommerce, they can easily update and add products to the website, managing all orders, sales and product pricing. This was especially handy during December 2019 when their sales rocketed!
Printed Literature
Alongside the logo and website, we also created various printed materials for the Welsh Cheese Company to keep their brand consistent across web and print. This included:
