About the Project
Established in 1906, Vincent Davies has evolved over generations from a small town centre shop to a modern, vibrant department store. Located in the heart of Pembrokeshire, Vincent Davies required a website that reflected the diversity of their internationally sourced products, whilst communicating their heritage, independence and family run values. The owners made a concious decision not to sell online, instead encouraging their users to visit the store and experience all it has to offer.
The store is a vibrant, tactile place – qualities we felt important to reflect into their new website. To create an instant impact, we utilised a fluid, responsive design, maximising the use of space and enabling us to showcase the quality of their products through large scale photography.
The homepage sets the scene for the store, showcasing each department and the stores heritage. Each department is branded with its own colour and page which can be kept up to date by the department managers, utilising ‘Favourites’ to showcase their latest products and special offers.
We now work with Vincent Davies on an on-going basis, creating the online graphics for their seasonal events and managing their email marketing.
